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Advertising to Italian English Bilinguals in Australia: Attitudes and Response to Language Selection
Peer reviewed
Direct linkSantello, Marco – Applied Linguistics, 2015
This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…
Descriptors: Advertising, Language Attitudes, Language Fluency, Italian
Santello, Marco – Australian Review of Applied Linguistics, 2014
This study outlines a linguistic profile of two subgroups of Italian English circumstantial bilinguals - one dominant in English and the other dominant in Italian--by exploring for the first time their linguistic repertoire through the Gradient Bilingual Dominance Scale (Dunn & Fox Tree, 2009). The scale takes into account language…
Descriptors: Foreign Countries, Language Dominance, Bilingualism, Immigrants
