Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Adults | 1 |
| Advertising | 1 |
| Behavior Change | 1 |
| Foreign Countries | 1 |
| Health Programs | 1 |
| Health Promotion | 1 |
| Intention | 1 |
| Knowledge Level | 1 |
| Life Style | 1 |
| Mass Media | 1 |
| Obesity | 1 |
| More ▼ | |
Source
| Health Education Research | 1 |
Author
| Dixon, H. | 1 |
| Hill, D. | 1 |
| Morley, B. | 1 |
| Niven, P. | 1 |
| Pratt, I. S. | 1 |
| Shilton, T. | 1 |
| Slevin, T. | 1 |
| Swanson, M. | 1 |
| Szybiak, M. | 1 |
| Wakefield, M. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Australia | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkMorley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M. – Health Education Research, 2016
The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…
Descriptors: Foreign Countries, Health Programs, Mass Media, Advertising
