Background: The success of public health campaigns to engender healthy behavior depends on effective communication of desired messages that inspire action utilizing health information that must be successfully understood. Research, however, illustrates that health guidelines are differentially interpreted, with health literacy and proclivities…

The majority of parents report that they believe they have an important role in shaping adolescents' values and behaviours in relation to drinking, but they also report that they need more support in this area. Education, welfare, health, youth and other professionals have an important role in providing services to young people and/or their…