Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…

Business education continues to be very popular among students across the globe, however, business schools have been criticised for not preparing 'work-ready' graduates. This paper investigates how business schools enhance organisational reputation, and in particular, how relatively younger and non-accredited business schools compete with…

Many higher education institutions now have offshore campuses in foreign countries. To attract students in the host country, these international branch campuses typically rely on the parent institution and home country higher education system reputations. Institutions that operate international branch campuses typically claim that the student…

This systematic literature review synthesizes empirical evidence to comprehensively examine factors driving international students' choice of Australia as their preferred destination for tertiary education. Deductive analysis of findings from the 46 selected studies, framed within the push and pull framework, identified 27 factors that revealed…

Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally satisfaction has been prioritised in assessing student success. A more expansive, holistic and ontological perspective of the student experience that takes into account who and what students are…

The purpose of the research was to discover the views of three groups of International students who were undertaking their Higher Education (HE) in a publicly-funded college, rather than a university setting. A comparative survey was undertaken by International students attending an American Community College, an Australian Technical and Further…

This article examines the choices students make when deciding the mode of study they will enrol in for university. It expands on previous work in the field by surveying 744 Faculty of Arts students at an Australian university who had the choice of enrolling in one of three study modes: on-campus, distance or purely online. Influences on enrolment…

Given the implicit disincentive that the native knowledge of a global language poses to the learning of other languages, improvement in student recruitment in language studies is a key priority for educational institutions in English-speaking countries. This paper explores how a major Australian tertiary institution markets five European…

Original and significant research benefits the careers of those running universities and brings prestige to their institution. World class teaching, by and large, does not, and this has important consequences for higher education's tripartite mission. Most notably, emphasis on the research mission of major higher education institutions dwarfs that…

In September 2016, following the release of 2015 student data by the Department of Education and Training (the department), media reports suggested that high attrition rates are symptomatic of poor admission standards; the lower a student's Australian Tertiary Admission Rank (ATAR) the greater the risk of non-completion; and as a result of the…

Students entering English-medium universities frequently struggle to cope with the language demands of their degree programmes, despite having met the English language entry conditions stipulated by their receiving institutions. This can have significant repercussions for the teaching-learning process, for the student experience and for…

Evaluating accessibility is an important equity step in assessing the effectiveness and usefulness of online learning materials for students with disabilities such as visual or hearing impairments. Previous studies in this area have indicated that, over time, university websites have become gradually more inaccessible. This paper relates findings…

Purpose: The purpose of the paper is to report on the perception of students in regard to critical antecedents, dimensions and consequences of service quality with an aim to develop a theoretical model in the context of a university in Australia. Design/methodology/approach: This research used focus group discussions with 19 students who had been…