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Peer reviewedPingree, Suzanne; Hawkins, Robert – Journal of Communication, 1981
Presents a study of the effects, on Australian children, of viewing American television programs. Concludes that the cultivation of beliefs about the world, at least in cases of violence and crime, does occur even when the messages are imported from another country. (PD)
Descriptors: Audiences, Childhood Attitudes, Children, Foreign Countries
Peer reviewedCollins, Jude; And Others – Educational Media International, 1992
Describes a study of nine year olds in Ireland, Australia, the United States, and Norway that investigated their attitudes to television advertising and the connection to buying patterns in their families. Highlights include enjoyment of television ads, parallels between television programs and ads, and perceived influence of ads on parents.…
Descriptors: Childhood Attitudes, Cross Cultural Studies, Elementary Education, Foreign Countries
Esserman, June F., Ed. – 1981
This volume consists of 10 papers dealing with issues, research and research findings regarding the effects of television advertising on children. The first paper critically examines recent research literature which bears on policy questions related to the effects of television advertising on children. Findings from a study designed to examine…
Descriptors: Childhood Attitudes, Children, Comprehension, Consumer Economics
