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Luck, Camilla C.; Lipp, Ottmar V. – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2020
In evaluative conditioning, if one shape (conditional stimulus [CS]; CSp) is paired with pleasant unconditional stimulus (US) images and another (CSu) is paired with unpleasant US images differential CS valence and US expectancy develops, such that participants evaluate the CSp as more pleasant and more predictive of pleasant images than the CSu.…
Descriptors: Learning, Conditioning, Learning Processes, Evaluative Thinking