The future looks very bleak for many small and medium-sized colleges and universities in the U.S. Amid all the gloom and doom, though, there is one strategic opportunity for small to medium-sized universities: incorporating carefully designed international student recruitment into the overall recruitment plan for the next five to seven years.

This paper provides an overview of best practices and challenges for deans and department heads of online programmes in the ever-changing world of higher education. It concentrates on the challenges for small private universities and tertiary education institutions in the United States, Australia, and New Zealand. Department heads must consider…