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Direct linkBui, Hong T. M., Ed.; Nguyen, Hoa T. M., Ed.; Cole, Doug, Ed. – Routledge, Taylor & Francis Group, 2019
The worldwide marketization of higher education has resulted in a growing pressure on universities' accountability, particularly in terms of more tangible learning outcomes directly related to paying higher tuition fees. Covering globally diverse perspectives, "Innovate Higher Education to Enhance Graduate Employability" uses a range of…
Descriptors: Marketing, Higher Education, Accountability, Universities
