This article explores attitudes and response to language selection in advertising targeting Italian bilinguals who belong to a defined speech community. The research builds upon (i) research on multilingual advertising by investigating its attitudinal correlates, and (ii) studies on advertising to bilinguals through the verification of the…

The goal of this study is to identify new dimensions of language attitudes to allow for both their multidimensionality and possible language-specificity stemming from local sociolinguistic environments. Adopting a two-step methodology comprising (1) elicitation of adjectives in group interviews and (2) employment of the semantic differential…

This study outlines a linguistic profile of two subgroups of Italian English circumstantial bilinguals - one dominant in English and the other dominant in Italian--by exploring for the first time their linguistic repertoire through the Gradient Bilingual Dominance Scale (Dunn & Fox Tree, 2009). The scale takes into account language…