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Direct linkJayawardena, Nirma Sadamali; Ross, Mitchell; Grace, Debra – International Journal of Educational Management, 2020
Purpose: This paper focuses on exploring the relationship between Australian university websites and international student enrolments. Few studies have investigated this relationship and, as such, this research addresses some of the existing knowledge gaps. Design/methodology/approach: A mono-method qualitative methodology was adopted for this…
Descriptors: Correlation, Universities, Web Sites, Foreign Students
Ross, Mitchell; Grace, Debra; Shao, Wei – Educational Review, 2013
This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to…
Descriptors: Student Recruitment, Foreign Countries, Foreign Students, Online Surveys
Ross, Mitchell; Heaney, Joo-Gim; Cooper, Maxine – International Journal of Educational Management, 2007
Purpose: The purpose of this paper is to investigate international student recruitment from an institutional perspective and to consider institutional factors that may affect recruitment. Design/methodology/approach: A qualitative study is undertaken in which education marketing practitioners are interviewed regarding aspects of international…
Descriptors: Foreign Students, Secondary Schools, International Education, Foreign Countries
