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Direct linkDolnicar, Sara; Grun, Bettina – Journal of Marketing Education, 2009
Student evaluation surveys provide instructors with feedback regarding development opportunities and they form the basis of promotion and tenure decisions. Student evaluations have been extensively studied, but one dimension hitherto neglected is the actual measurement aspect: which questions to ask, how to ask them, and what answer options to…
Descriptors: Response Style (Tests), Student Evaluation of Teacher Performance, Validity, College Students
