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Direct linkVoigt, Katharina; Murawski, Carsten; Bode, Stefan – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2017
Standard decision theory assumes that choices result from stable preferences. This position has been challenged by claims that the act of choosing between goods may alter preferences. To test this claim, we investigated in three experiments whether choices between equally valued snack food items can systematically shape preferences. We directly…
Descriptors: Concept Formation, Preferences, Decision Making, Attitude Change
