Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| College Bound Students | 1 |
| College Choice | 1 |
| Criteria | 1 |
| Decision Making | 1 |
| Foreign Countries | 1 |
| Foreign Students | 1 |
| Selection | 1 |
| Student Attitudes | 1 |
| Student Recruitment | 1 |
Source
| Journal of Marketing for… | 1 |
Author
| Abubakar, Binta | 1 |
| Muuka, Gerry Nkombo | 1 |
| Shanka, Tekle | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
| Australia | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkAbubakar, Binta; Shanka, Tekle; Muuka, Gerry Nkombo – Journal of Marketing for Higher Education, 2010
This paper identifies and analyzes factors that influence international student selection of universities and the role that education marketing plays in the process. The research for the paper was inspired by work done by Canterbury on education marketing, published in the "Journal of Marketing for Higher Education". The study…
Descriptors: Foreign Countries, Foreign Students, Decision Making, College Bound Students
