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| Journal of Marketing for… | 1 |
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Direct linkMavondo, Felix T.; Tsarenko, Yelena; Gabbott, Mark – Journal of Marketing for Higher Education, 2004
In this paper, we develop a conceptual model for assessing student satisfaction with universities and the likelihood of students recommending their institutions to other prospective students. Student satisfaction is conceptualised as a mediator between resources and capabilities and recommendation. The resources and capabilities that contribute to…
Descriptors: Foreign Students, Student Attitudes, Educational Resources, Satisfaction
