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Direct linkLee, Jenny J.; Vance, Hillary; Stensaker, Bjørn; Ghosh, Sowmya – Comparative Education, 2020
This study examined how hierarchical positions within the global field of higher education influence the selection of strategic priorities by universities in different parts of the world. The study particularly focused on universities' commitment to third missions as reflected in their strategic plans and compared to their global rankings. The…
Descriptors: Reputation, Institutional Evaluation, Universities, Strategic Planning
Schlegelmilch, Bodo B. – Journal of Marketing Education, 2020
Business education is undergoing paradigmatic changes, and business schools are feeling the brunt of these changes. This article proposes that "business as usual" is over for traditional business schools. Using Ohmae's 3Cs--customers, competitors, and company--as an analytical framework, I examine important changes from different vantage…
Descriptors: Business Schools, Business Administration Education, Educational Change, Competition
