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Direct linkMuñoz, Caroline Lego; Wood, Natalie T. – Journal of Marketing Education, 2015
The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…
Descriptors: Marketing, Business Administration Education, Social Networks, Mass Media
Hallinger, Philip; Lu, Jiafang – Interdisciplinary Journal of Problem-based Learning, 2012
This paper explores design issues to be considered in adapting the problem-based learning (PBL) for use in the context of East Asian higher education and tests its instructional effectiveness in a Master of Management degree program at a graduate school of business (GSB) in Thailand. The research analyzes course evaluation data obtained from…
Descriptors: Foreign Countries, Administrator Education, Problem Based Learning, Instructional Effectiveness
Download full textInternational Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers
