Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

As the demand for education rises, and with the increasing availability and sophistication of the means of delivery, open education and e-learning is being seen as a way to rapidly increase student numbers. This paper explores some realities of providing traditional open education and e-learning in an international environment and examines the…