Institutions of higher education face financial pressure to become self-sustaining (Gumport, 2001; 2000). This rapidly growing economic demand is negatively affecting the social mission of higher education (Kezar, 2004). Scholars suggest the implementation of a new model of higher education, one that blends a for-profit model with the traditional communitarian model (Kezar, 2004). The new model for higher education should be equipped to meet the fiscal demand and maintain the social mission of the academy. Arizona State University introduced the New American University, a new model for higher education, which is revolutionizing the institution's role as an agent of change (Office of University Initiatives, 2010, "A New American University"). This new model is the both/and solution (Love & Estanek, 2004) that scholars have been looking to obtain because continued contribution to the public good is a key component to the model (Office of University Initiatives, 2010, "A New American University"). The university is introducing social entrepreneurship ideology to the academy to create future leaders and social change agents (Office of University Initiatives, 2010, "Entrepreneurship at ASU"), which allows the university to maintain its social mission. The following is appended: Entrepreneurship at ASU 2010--Arizona State University. (Contains 1 footnote.)