Results of a survey of public attitudes toward the activities conducted by Arizona's three public universities are presented, with a focus on the total Arizona university system rather than individual institutions. Priorities were assigned to the activities conducted by the three universities by all Arizona legislators and trustees, and random samples of registered voters, senior administrators, faculty, and students from the universities. Respondents also indicated how well they believed these activities were being performed. After describing the 10 missions identified by respondents, attention is directed to a breakdown of the relative importance assigned to the missions by external groups (outside of the universities) and groups internal to the universities. The missions in order of priority are as follows: teaching programs and services, educational and cultural services, research and technical assistance, health care for teaching and research, improving quality, student support services, broadening access, optimizing revenues, special emphasis on women and minorities, and intercollegiate athletics. Additional information about the activities assigned to each mission and their factor loadings is appended. Appended materials also describe survey development, sample selection, survey administration to the constituent groups, response rates, and data analysis. The survey questionnaire is included. (SW)