Sustainability is a fundamental value that all organizations strive to achieve, including universities. Some academics argue that sustainability is not only a principle to which universities should commit, but also that they have the potential to accelerate its implementation and catalyze social change towards more sustainable practices. This study presents the specific case of the Faculty of Economic and Business Sciences (FCEyE) at the Catholic University of Cuyo (UCCuyo), examining the implementation and outcomes of a University Social Responsibility (USR) plan. The methodology employed is qualitative, using a case study approach. The results reveal the impacts generated by the implementation of the USR plan in key areas such as management, teaching, research, and outreach at the FCEyE of UCCuyo. These findings hold significant implications for leaders of other universities in Argentina. In conclusion, the study highlights the importance of strategic leadership in effectively, comprehensively, and sustainably adopting sustainability policies in the university context.