With the increase in the number of online graduate programs available and economic considerations, small, rural universities have to be concerned about a possible decline in their on-campus enrollment. This study examines those factors that effect students' decisions to take on-campus classes that can impact recruitment of on-campus students. Participants included both MEd and MSCE students (n = 90). The researcher team-constructed instrument consisted of seven variables associated with graduate student choice. The study found that the financial cost of the program was the only significant variable. (Contains 1 table.)