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Direct linkArmstrong, Cory L.; Hou, Jue; Towery, Nathan – Applied Environmental Education and Communication, 2022
This study sought to measure risk perception and behavioral intention in rural and urban communities in Mississippi and Alabama when severe weather strikes. We developed an experiment testing how visual cues and media messages surrounding an impending hurricane could influence an individual's decision-making in the situation. Respondents were…
Descriptors: Risk, Intention, Rural Population, Urban Population
