ERIC Number: ED611220
Record Type: Non-Journal
Publication Date: 2020-Nov-10
Pages: 94
Abstractor: ERIC
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Global Demand for Graduate Management Education. Application Trends Survey, 2020
Choudaha, Rahul
Graduate Management Admission Council
The Graduate Management Admission Council (GMAC) conducts the annual Application Trends Survey (ATS) of business school admissions offices around the world to offer timely insights into the demand for graduate management education (GME). This survey benefits admissions, recruitment, and marketing professionals in understanding the candidate pipeline and informing their future strategies. The 2020 report was delayed by a few weeks to gauge the impact of COVID-19 on application trends. Since many b-schools responded to the pandemic-induced uncertainty by adopting a range of flexible admissions approaches, including extended deadlines, this report focuses on global demand for GME and analyzes differences by programs and regions. This survey data was collected between July 30 and September 14, 2020, and garnered responses from 1,085 programs at 325 business schools worldwide. The report uses two approaches to assess changes in the volume of applications for graduate management programs: (1) Absolute change analysis is based on 731 programs that responded to both the 2019 and 2020 surveys. It analyzes the application volume to provide a pair-wise comparison. Weighted absolute change adjusts for the regional distribution of selective GME programs; and (2) Relative change analysis is based on 1,085 programs that responded to the 2020 survey. It summarizes the percent change in the application volume, as reported by the participating programs in 2020. [Additional contributions to this publication were provided by: Rhonda Daniel, Maryam Bastani, Devina Caruthers, Rebecca Estrada, and Tacoma Williams. For the 2019 report, see ED603478.]
Descriptors: Business Administration Education, Educational Demand, Masters Programs, Graduate Students, College Applicants, College Admission, Business Schools, COVID-19, Pandemics, Enrollment, Foreign Students, Differences, Regional Characteristics, Foreign Countries, Gender Differences, Student Recruitment, Educational Trends
Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: customercare@gmac.com; Web site: http://www.gmac.com
Publication Type: Reports - Research; Numerical/Quantitative Data
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Graduate Management Admission Council (GMAC)
Identifiers - Location: Asia; Canada; Europe; United States; Africa; Latin America; Middle East
Grant or Contract Numbers: N/A