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PDF pending restorationBame, K. N. – 1976
Conducted in two phases, the study assessed and compared the effectiveness of various modern mass communication media and two traditional media for communicating the idea of family planning in Ghana. The comic or concert party play and the town or village discussion were used as the traditional modes of communication; the modern media used were…
Descriptors: Adoption (Ideas), Adult Literacy, Change Strategies, Comparative Analysis
