This article presents the author's AAHE Scholar presentation at the 2010 AAHE annual meeting in Indianapolis, Indiana. In her discussion, the author addresses what she sees to be some evolving challenges for health educators working with youth as well as some possible strategies for addressing them. These evolving challenges are: (1) understanding health literacy; (2) competing initiatives; (3) responding to health crises; and (4) the generation M2. (Contains 3 tables.)