This guide, which was developed with input from more than 120 Job Training Partnership Act (JTPA) programs across the United States, is designed to give JTPA program staff new ideas for conducting their targeting, outreach, and recruitment efforts. Presented first are an overview of the guide's contents and suggestions for using it. The first five chapters deal with system planning, targeting, marketing plan development, outreach, and recruitment. Each chapter contains the following: chapter contents, brief introduction and definition of the concept underlying the activity, description of the activity's purpose and intent, suggested methods/techniques, ideas regarding managing the activity/function, and a complete listing of relevant citations from the JTPA and other regulations. Included in the sixth chapter are ideas for the following: developing posters, logos, and display advertising; obtaining media coverage; and organizing promotional events and other related activities. The final chapter consists of project-specific examples of targeting, marketing, outreach, and recruitment activities that have proved successful with the following client groups: adults, displaced homemakers, ex-offenders, homeless people, minority group members, most-in-need and hard-to-serve clients, and youth. Appended are lists of contributors to the guide, Department of Labor Regional Office contacts, and the project customer focus panel members. (MN)