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Download full textPashupati, Kartik – 1993
A coalition of health groups wants the R. J. Reynolds Tobacco Company (RJR) to discontinue the use of the Joe Camel cartoon character in its cigarette advertisements. RJR has denied the findings of the three studies published in the "Journal of the American Medical Association" and cited by the health groups--these studies contend that…
Descriptors: Advertising, Audience Awareness, Children, Elementary Secondary Education
