This paper draws upon questionnaire data from 126 mature, female alumni students and interviews with a subset of 20 participants who completed education foundation degrees in three English universities in the South West. Three illustrative cases from interviews are chosen representing three models of progression: 'success', 'version of success',…

This qualitative research study focused on the importance of storytelling as an effective marketing tool in a higher education setting, specifically, community college. The study was conducted to guide Cumberland County College's (CCC) administration, recruitment, and enrollment staffs to strategically share stories from engaged students through a…

Strategies to recruit and hire faculty and staff of color to the Commonwealth of Kentucky's population levels have continued for 57 years. From Title VI of the Civil Rights Act of 1964 to the Kentucky Plan in 1982 to the Strategic Plan for Kentucky Higher Education from 1982 to 1995, to the Kentucky Council on Postsecondary Education's 2010-2015…

The U.S. Department of Labor (DOL) defines Non-Traditional Occupations (NTOs) as occupations where specific populations (i.e. one gender or a minority group) are traditionally underrepresented, comprising less than 25 percent of the individuals employed in them. Barriers associated with entry into NTOs can prevent these populations from accessing…

This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success for students. Over the last three years, strategic planning efforts helped develop a data-informed culture on campus. The work described within the playbook required time, energy, and a lot of…

The STEM fields provide numerous life-changing opportunities for tribal college students. STEM fields also provide students with opportunities to engage research areas that serve tribal interests ranging from natural resource management and protection to renewable energy development to improving human health and safety to the use of technology for…

When Vicky Wood came to Washington State Community College as president in 2017, the college was investing limited resources in efforts to improve student success. Dr. Wood brought on a new leadership team, which has engaged faculty and staff throughout the college in making substantial changes to organizational practice and culture with the goal…

In March of 2020, the COVID-19 global pandemic fundamentally altered almost all aspects of daily life as people around the world grappled with a public health emergency, as well as unprecedented economic and social consequences. COVID-19's impact on schools, colleges, and universities was far-reaching, forcing institutions to rethink their…

This qualitative study examined the process whereby international college students from various countries choose their country of study, type of institution, specific college, and program. It identified and explored the relative importance of each decision-making factor. Fifty-five international students attending four Greater Toronto Area (GTA)…

Tuition-dependent colleges and universities face increasing competition for students. This study examined whether accreditation sanctions might serve as signals of quality and relate to enrollment. Results of a panel analysis showed enrollment declined for institutions after being placed on sanction with their regional accreditor. Specifically,…

The aim of this paper is to ascertain the factors by which Industrial Training Institutes (ITIs) affect the employability of graduates in Mumbai, India. The ITIs are major providers of VET in India. Presently, India is part of a skilling revolution with the goal of providing superior quality formal skill training to 400 million people by the year…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

Community college enrollment has significantly declined since the start of the COVID-19 pandemic. Between the spring 2020 term and the spring 2022 term, community college enrollment declined by nearly 17 percent nationwide. This alarming trend has posed a threat to the well-being of community colleges and the students they serve, which includes…

The Latino and Adult Student Success (LASS) Academy is a multi-year initiative administered by CAEL (the Council for Adult and Experiential Learning) focused on supporting Hispanic-Serving Institutions (HSIs) in their efforts to improve outcomes for adult and Latino adult learners. In its first phase, from 2018 through 2021, the LASS Academy…

Nationally, more than 75% of individuals who are credentialed to teach are prepared in traditional college- or university-based teacher education programs (TEPs). But the college and employment pathways that prospective teachers take to TEP enrollment and completion have not been comprehensively examined. A better understanding of how credentialed…