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Palazesi, Louis Mark; Bower, Beverly L.; Schwartz, Robert A. – Journal of Marketing for Higher Education, 2008
The purpose of this study was to present a grounded theory that fills in gaps in the higher education literature on the concept of educational consumer value and perceptions that support consumer value. Specifically, this study focuses on the learning experiences of Baby Boomers (40-60 year old adults) as older adult students attending community…
Descriptors: Community Colleges, Consumer Economics, Baby Boomers, Student Recruitment
Grover, Stuart R. – Community College Press (NJ3), 2009
This book offers a comprehensive and detailed look at private fundraising in community colleges. In the foreward, Karen A. Stout, President, Montgomery County Community College, describes it as a "must-read" for aspiring and new community college presidents, academic leaders searching for ways to bring in new dollars to support new programs, and…
Descriptors: Fund Raising, Community Colleges, Private Financial Support, Ethics
Horwedel, Dina M. – Diverse: Issues in Higher Education, 2008
As the demographics of the United States change, it is only natural that enrollment in the nation's colleges and universities mirrors these shifts. One well-reported trend is the growing Hispanic population, which is resulting in a greater number of first-generation college students. Institutions of higher education across the country are creating…
Descriptors: First Generation College Students, Hispanic American Students, Minority Groups, Student Recruitment
American Association of Community Colleges (NJ1), 2007
This publication welcomes students attending one of the American Association of Community Colleges' (AACC's) international fairs during Fall 2007 in Jakarta and Surabaya, Indonesia; Ho Chi Minh City, Vietnam; Hong Kong and Macau, China; and Seoul, Korea. AACC holds these tours to acquaint international students in Asia with the benefits of…
Descriptors: Foreign Countries, Foreign Students, Student Recruitment, Community Colleges
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Leist, Jay – New Directions for Community Colleges, 2007
Rural community college presidential job advertisements that focus on geography, politics, and culture can improve the likelihood of a good fit between the senior leader and the institution. (Contains 2 figures.)
Descriptors: Community Colleges, Rural Areas, College Presidents, Recruitment
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Risley, Rod A. – Community College Journal, 2007
In 1985, then American Association of Community Colleges (AACC) President Dale Parnell wrote of the "neglected majority," a phrase he coined for the astounding 70 percent of high school graduates who did not plan or aspire to attain baccalaureate degrees. Twenty-two years later, community college and public policy leaders still face the…
Descriptors: Student Educational Objectives, High School Graduates, Educational Attainment, Community Colleges
Nunley, Charlene R. – Chronicle of Higher Education, 2007
Too often, conversations and policy debates about higher education ignore a key group of students, the forgotten majority: adult, "nontraditional" learners. In particular, the author argues, community colleges have lost some of their initial edge in the adult market, and are not growing to meet the needs of nontraditional students. She explores…
Descriptors: Nontraditional Students, Community Colleges, Adult Education, Student Recruitment
British Columbia Council on Admissions and Transfer, 2008
To spearhead increased emphasis on admissions, the British Columbia Council on Admissions and Transfer (BCCAT) formed an Admissions Committee in Fall 2003. The committee recognized the importance of institutional autonomy in determining admissions policies and processes at each institution. Following initiation of the Student Transitions Project…
Descriptors: Institutional Autonomy, Foreign Countries, Student Mobility, Enrollment Trends
D'Antoni, Kathy J.; Coulson, Gene – Techniques: Connecting Education and Careers (J3), 2008
Two years in West Virginia, college filing cabinets were stacked high with articulation agreements. College faculty members were traveling to and from area high schools in an effort to develop and finalize articulation agreements; all part of the process. And to what end? Less than 1 percent of students in the state were taking advantage of the…
Descriptors: College Credits, Articulation (Education), College Bound Students, Student Recruitment
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Tucciarone, Kristy – Community College Enterprise, 2008
The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…
Descriptors: Advertising, Community Colleges, College Choice, School Counselors
Ashburn, Elyse – Chronicle of Higher Education, 2007
Since 2003, more than 40 athletics programs have joined the National Junior College Athletic Association (NJCAA) ranks. Membership now represents about 500 colleges, and Wayne Baker, the group's executive director, expects to keep adding colleges. Membership in the association began declining slightly in the early 1990s, as private two-year…
Descriptors: Public Colleges, Student Recruitment, Educational Finance, Scholarships
Carr, Sarah – Education Writers Association, 2013
Many education reporters are drawn to the beat because of its complexity and rich variety. Few topics provide such a wealth of political, business, human interest, breaking news, feature, and investigative stories. A reporter's day can start in a classroom with 4-year-olds struggling to learn to read, and end at a school board meeting with…
Descriptors: Ethics, Standards, Journalism, Guides
Williamson, Kimberly F. – ProQuest LLC, 2010
The purpose of this study was to examine students enrolled at community colleges and universities in North Carolina about their perceptions of their college preparation experiences. The study specifically examined student perceptions as to the role that high school teachers, high school counselors, parents, and college admissions and recruiting…
Descriptors: High Schools, College Preparation, Community Colleges, High School Graduates
Washington Higher Education Coordinating Board, 2005
The Eastern Washington University Department of Education, in collaboration with Spokane Public Schools and Spokane Falls Community College, established a teacher preparation pathway called Discover the Teacher Within for the 2003-2005 biennium. The project's major purpose was to encourage high school students to consider K-12 teaching as a career…
Descriptors: Preservice Teacher Education, Pilot Projects, Articulation (Education), Student Recruitment
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Castaneda, Cindy; Katsinas, Stephen G.; Hardy, David E. – New Directions for Community Colleges, 2008
Title IX of the Education Amendments of 1972 state, "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance". This provision paved the way for student-initiated…
Descriptors: Compliance (Legal), Student Interests, Financial Support, Athletic Coaches
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