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Direct linkOy Lar Kiki, Chan; Lau, Yui-yip; Chan, Victor C. W. – International Journal of Educational Management, 2023
Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…
Descriptors: Reputation, Institutional Characteristics, Institutional Cooperation, Student Attitudes
Bemmel, Edwin P.; Floyd, Deborah L.; Bryan, Valerie C. – Community College Journal of Research and Practice, 2009
Community colleges in a number of states are expanding their roles to include baccalaureate degree programming. While the lower cost for delivery of these programs is often a motivating reason for community college baccalaureate, other factors also make these programs attractive alternatives. This article reports the findings of a case study that…
Descriptors: Community Colleges, College Role, College Administration, Administrators
