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Roszkowski, Michael J.; Reilly, Paul J. – Journal of Marketing for Higher Education, 2005
Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5…
Descriptors: College Students, Adult Students, Part Time Students, Commuting Students