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Direct linkOy Lar Kiki, Chan; Lau, Yui-yip; Chan, Victor C. W. – International Journal of Educational Management, 2023
Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…
Descriptors: Reputation, Institutional Characteristics, Institutional Cooperation, Student Attitudes
Tobolowsky, Barbara; Bers, Trudy – Community College Journal of Research and Practice, 2019
With the number of transfer students increasing and graduation still an elusive goal, the researchers conducted four focus groups and four individual interviews with transfer students attending universities in the Chicago and Dallas-Fort Worth area to better understand and explore the factors that influenced their college choice decisions at their…
Descriptors: College Transfer Students, Student Attitudes, College Choice, Decision Making
