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Direct linkJohnston, Robin; Penson, Al – Community College Journal, 2010
There's an urban legend which holds that community college graduates who go on to earn degrees at other institutions develop a stronger loyalty to the college that granted their highest degree. Perpetuating this legend is a limiting belief that keeps fundraising professionals from taking necessary steps to fully develop the potential that exists…
Descriptors: Financial Services, Fund Raising, Community Colleges, Real Estate
