This study explored the drivers for Long Beach City College alumni, a 2-year California community college (CCC), to engage with and donate to their alma mater. Due to the widespread decline in enrollment post-COVID-19 pandemic, institutions face increasing financial insecurity. They must now explore new funding streams. By modeling the success of…

Community colleges educate nearly 50% of students who complete a degree at a four-year university. Yet, California community college funding remains lower than per student funding for the UC, CSU, and K-12 systems. Community college non-profit 501(c)3 foundations provide the opportunity to generate millions in support of their colleges, and yet…

Facing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as:…

Community colleges continue to be challenged to achieve the same level of philanthropic support as private and public colleges and universities. While nearly 50 percent of all undergraduates are educated at community colleges, only two percent of the nearly $8 billion donated annually by higher education alumni is contributed to community colleges…

As community colleges seek new revenue streams, philanthropic organizations, including college foundations and private funders, have already begun to influence both revenues and college programming. This chapter discusses the current role of philanthropy, especially private foundations such as the Lumina Foundation for Education and the Bill and…

Kelly (1991, 1998) theoretically grounded fundraising within the paradigm of public relations. The Internet can potentially help nonprofit organizations boost their volunteer, donor, and fundraising opportunities through effective website management (Kang & Norton, 2004). The work of Kent and Taylor (1998, 2002) and others provides fertile…

"Fundraising Strategies for Community Colleges" is a hands-on, step-by-step guide to building a million-dollar-a-year development office. Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community…

In 2011, the Council for Advancement and Support of Education (CASE) founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations, and communications and marketing programs. A goal for the center is to collect data on best practices at…

In an era of diminished state and community resources for higher education, community college alumni are increasingly viewed as an undefined and untapped source of support by their alma maters. Community college presidents and advancement professionals find themselves faced with the dilemma of how to develop and define meaningful and philanthropic…

This descriptive study surveyed current, lapsed, and major gift donors to explore the impact of college communications on donors' decisions to contribute to the college, the likelihood of donor financial support for various college projects, and the philanthropic motivation profiles of the donors of a midsized, multicampus community college in…

Community colleges are enjoying a rare moment in the limelight right now. But part of what is being revealed by that light is just how much scrambling two-year institutions must do to keep up with increasing demands and decreasing budgets. With the recession sending many laid-off workers back to school for job retraining, and with President Barack…

The case study engaged selected stakeholders who explored their perceptions and understanding of why they made significant commitments of volunteerism and philanthropy to a capital campaign at one public community college, and the particular factors that influenced their decisions. A paucity of inquiries examines this topic from the volunteer or…

The face of the American landscape is overwhelmingly metropolitan, making metro areas important spaces for philanthropy to explicitly consider when crafting postsecondary funding strategies. This is the case for two primary reasons. First, metropolitan areas are drivers of economic activity and innovation. Second, four out of every five…

The primary purpose of this study was to examine the annual revenue received by United States public Community College Foundations from 2008-2009 in relation to selected variables associated in the literature with successful foundation performance. This study also collected longitudinal data by replicating and expanding upon a similar study…

Community colleges are facing record enrollments and declining state and local funding, and many leaders of these institutions see increasing private support as critical for colleges. In 2010 the Council for Advancement and Support of Education (CASE) conducted a national survey of community college foundations. The survey, drafted with the…