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Direct linkJena L. Hawk – Sage Research Methods Cases, 2016
As part of my dissertation, I designed and conducted a study that examined the portrayal of community colleges in the media. Previous studies had consisted primarily of content analysis methodology, and as such, they failed to examine the influence these media portrayals had on students' intent to enroll in community colleges. In addition to…
Descriptors: Mass Media, Community College Students, Semi Structured Interviews, Mass Media Effects
