The purpose of this guide is to help college administrators and staff members implement the following two interventions designed to increase summer enrollment rates at their schools: (1) An informational campaign of personalized student communications using email and mail and informed by behavioral science. The campaign simplifies academic,…

This quantitative study investigated e-mail responsiveness by community colleges in the nine mega-states to an inquiry from a prospective student. Noel-Levitz (2006b) reported that prospective students want to receive an e-mail with information about an institution prior to applying for admission. Specifically, high school juniors and seniors want…