As of 2012, 35,064 Missourians have filed for unemployment benefits and technical institutes are providing training that is becoming vitally important to secure employment in the 21st century. Marketing as a way of attracting prospective students to attend a vocational college is dependent on recruitment incentives. Consequently, the purpose of…

Using longitudinal student data from 15 four-year (n = 3,072) and 13 (n = 788) two-year postsecondary institutions, the authors tested the effects of interest-major congruence, motivation, and 1st-year academic performance on timely degree completion. Findings suggest that interest-major congruence has a direct effect on timely degree completion…