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Direct linkLong, Bridget A. – ProQuest LLC, 2012
As of 2012, 35,064 Missourians have filed for unemployment benefits and technical institutes are providing training that is becoming vitally important to secure employment in the 21st century. Marketing as a way of attracting prospective students to attend a vocational college is dependent on recruitment incentives. Consequently, the purpose of…
Descriptors: Technical Institutes, Job Training, Marketing, Vocational Education
Download full textWashington Higher Education Coordinating Board, 2011
The U.S. Department of Education recently released a "College Completion Tool Kit" intended to support the higher education attainment goals set by the Obama administration. These goals are consistent with the state's Strategic Master Plan for Higher Education. The tool kit lays out strategies for achieving higher levels of attainment…
Descriptors: Higher Education, Educational Attainment, Graduation, Educational Finance
Peer reviewedTucciarone, Kristy – Community College Enterprise, 2008
The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…
Descriptors: Advertising, Community Colleges, College Choice, School Counselors
