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Direct linkYoung, Amy M.; Hinesly, Mary D. – Business and Professional Communication Quarterly, 2014
Organizations are increasingly using social media to improve their internal communication. When successfully implemented, such initiatives can have a dramatic impact on internal efficiency, team collaboration, innovation, organizational alignment, and cultural transformation. This article describes a course offered by the Ross School of Business,…
Descriptors: Business Administration Education, Social Networks, Technology Uses in Education, Instructional Design
