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Effects of 8Ps of Services Marketing on Student Selection of Self-Financing Sub-Degree Programmes in Hong Kong
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Lau, Melissa May Yee – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to investigate how the effects of 8Ps of services marketing affect students' selection of self-financing sub-degree programmes in Hong Kong. The factors that affect students' selection of self-financing sub-degree programmes have not been studied in higher education market of Hong Kong. This research is to…
Descriptors: Foreign Countries, Student Recruitment, College Choice, Community Colleges
U.S. Community Colleges Asia Student Recruitment Fair Participants, Fall 2007
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American Association of Community Colleges (NJ1), 2007
This publication welcomes students attending one of the American Association of Community Colleges' (AACC's) international fairs during Fall 2007 in Jakarta and Surabaya, Indonesia; Ho Chi Minh City, Vietnam; Hong Kong and Macau, China; and Seoul, Korea. AACC holds these tours to acquaint international students in Asia with the benefits of…
Descriptors: Foreign Countries, Foreign Students, Student Recruitment, Community Colleges
U.S. Community Colleges Participating in Asia Student Recruitment Fairs
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American Association of Community Colleges (NJ1), 2006
Each year more than 572,500 international students enroll in more than 3,300 colleges and universities in the United States. Currently, about 84,000 of these students attend community colleges. Why do so many international students choose to pursue higher education in the United States? First, U.S. colleges and universities welcome and value…
Descriptors: Higher Education, Universities, Community Colleges, Student Organizations