This study adopted a case-study approach to examine how associate degree sociology graduates evaluate their learning in a Hong Kong community college. Through focus group interviews, the learning experiences of sociology graduates were examined, specifically paying attention to their identification of enhancements in learning. The results of this…

Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

Cross-border higher education institutions are considered a main way to fulfill the educational internalization in Mainland China; to some extent they represent the attitude of entering the international market. In this paper, the history, status quo, and future of Chinese-foreign cooperatively-run schools are analyzed and discussed. Cross-border…