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Heaton, Paul – Community College Journal, 2014
In the past 7 years of working at and in community colleges, the author has seen two distinct trends: (1) Community colleges appear to be ushering in a new era of advancement; and (2) Community colleges themselves are often the biggest impediment to successful advancement efforts. Despite millions of grateful learners and business and community…
Descriptors: Fund Raising, Institutional Advancement, Community Colleges, Alumni
Paradise, Andrew; Heaton, Paul – Council for Advancement and Support of Education, 2013
In 2011, CASE founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs. This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges…
Descriptors: Community Colleges, Alumni, Public Relations, Benchmarking