As a result of the evidence-based decision-making movement, the number of randomized trials evaluating educational programs and curricula has increased dramatically over the past 20 years. Policy makers and practitioners are encouraged to use the results of these trials to inform their decision making in schools and school districts. At the same…

Effective recruitment into Career Technical Education (CTE) programs requires framing CTE to meet the needs and aspirations of each learner and their parent/guardian. This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE that most resonate as well as the go-to messengers…

Recruiting qualified world language (WL) educators is a continuing challenge in the United States. Limited research has been conducted on attracting potential teacher candidates. Furthermore, recruitment materials are unavailable in target languages, making it difficult for existing WL teachers, as critical advocates for the profession, to…

College outreach efforts are sometimes received as nuisances, or worse, as maddening spam and junk email. New digital technologies and data-driven targeting innovations are reducing the amount of paper materials distributed, yet they are not reducing the oversaturation experienced by many prospective students. Colleges use Search and Encoura to…

Nearly 40 percent of college students are transfers. They approach the college search process much differently than traditional students, choosing a college much more quickly and often having a more focused and specific reason for choosing a new school. How can your campus meet their needs, engage more transfers, and increase your enrollment of…

Do parental priorities for what children should learn in school differ depending on the type of school chosen by parents? Does this, in turn, have potential implications for the future of Catholic schools in the United States? This article considers these questions in the context of the long-term decline in enrollment in U.S. Catholic schools.…

This study utilized narrative inquiry to examine the experiences of four male teachers to understand conditions supporting or inhibiting girls' participation in gender non-traditional career preparation programs at the secondary level. I expanded on previous literature by highlighting factors influencing recruitment and retention in…

This qualitative study examined the process whereby international college students from various countries choose their country of study, type of institution, specific college, and program. It identified and explored the relative importance of each decision-making factor. Fifty-five international students attending four Greater Toronto Area (GTA)…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…

AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

The purpose of this qualitative, multiple case study is to explore the different pathways into teaching in rural primary and middle schools. As a conceptual framework, the continuum of teacher learning and occupational choice theory were used to study teacher preparation and recruitment. Research participants included twelve teachers (seven male…

Classrooms across America have become increasingly racially and ethnically diverse. Little attention has been paid to where minority teachers tend to be employed, what happens to minority teachers once they are employed, and to the role of the employing organizations in teacher staffing problems. The purpose of this quantitative comparative study…

The purpose of this instrumental multiple case study was to explore the roles that high school music educators and the experiences they provide play in influencing high school students' decisions to pursue a career in music education. Four bounded systems, consisting of programs led by ensemble directors with documented records and reputations for…

In this article the authors describe how their PDS Partnership collaborated to hold recruitment events to intentionally recruit more diverse teacher candidates. The authors discuss the beginning of the partnership and the specific aspects of the recruitment programs.