Seeking to leverage students' interests into mathematical tasks and noticing how their students excitedly discussed the NCAA's Division 1-A football rankings every year, the authors devised a mathematical modeling task in which students could use mathematics to justify their rankings. The task takes students on a journey to consider the complexity of determining which college football teams should be ranked in the top 10 fairly, with as little bias as possible. This article describes this model eliciting activity (MEA) that was developed with the six MEA principles in mind (Lesh et al., 2000), and how its implementation elicited rich mathematical discourse and produced realistic mathematical models for the students.