The Ethiopian development plans have dealt with education sector as a key strategic pillar. There have been a lot of educational efforts. Especially to cope with lack of qualified teachers, lack of good teaching models, and remote rural regions separated from educational benefits, Ethiopian Ministry of Education has made efforts in utilizing educational media such as satellite TV program for improving quality of secondary education for last decades of years. However, there was lack of national investigation in the aspect of systemic evaluation, for measuring the effectiveness of satellite TV program. This study aims to investigate the actual practice and effectiveness of satellite TV program in Ethiopian secondary schools. To achieve the goal, one questionnaire was developed based on CIPP model. Two secondary schools are selected and 228 students (Grade 9-12) participated in the survey. Data collected from them were utilized for descriptives & frequencies analysis, chi-square test, and multiple regression analysis. The results indicated that Ethiopian students utilizing satellite TV program scored highly in the evaluation areas of context, input, process, and product of the program. It was also found that learning demand, learning content, and class management were factors affecting the satisfaction in satellite TV program. These findings suggested that satellite TV program could play an important role in improving the quality of in Ethiopian secondary education. As a conclusion, several educational and administrative strategies to improve the TV program were recommended. [For full proceedings, see ED557189.]