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Direct linkKevser Tasel-Jurkovic; Ipek Altinbasak-Farina – Journal of Marketing for Higher Education, 2024
This study aims to develop a comprehensive HEI choice intention (CI) model to understand how social influence (SI), brand equity (BE), and HEI factors influence attitude toward HEI (HEIA) as well as how the HEI attitude is a mediator of the relationship of these variables with the HEI CI. Data collected from 1633 high school seniors via online…
Descriptors: Higher Education, College Choice, Decision Making, Social Influences
Monks, Helen; Barnes, Amy; Cross, Donna; McKee, Heather – Health Education & Behavior, 2019
This research sought to explore the main factors affecting young people's image-sharing behaviors, particularly in the context of peer relationships and norms. Ten focus groups were held with young people aged 13 to 14 years (Grade 9) with a total of 68 participants (39 females and 29 males) across 15 Australian schools contributing to the…
Descriptors: Trust (Psychology), Intention, Reputation, Secondary School Students
Gumus, Murat; Hamarat, Bahattin; Colak, Ertugrul; Duran, Erol – Career Development International, 2012
Purpose: This paper aims to explore the effects of two work related identification (occupational and organizational) of school teachers on intention to early retirement (withdrawal) and satisfaction with the occupation and satisfaction with the school. It also seeks the influence of perceived external prestige on withdrawal and satisfaction.…
Descriptors: Teacher Retirement, Job Satisfaction, Reputation, Intention
