AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors and to assess whether a brand management approach is being utilized. The research also sought to identify the practices that some institutions use (if any) to achieve enrollment results that are more…

Past decades witnessed increasing background checks via social media conducted by postsecondary education institutions' admission offices and human resources departments for many companies. As the most active users, adolescents may be tempted to share their personal lives on social media without fully understanding the long-term consequences. The…

This article analyzes the crystallized learning disposition formed in secondary schools and its persistent influence on the transition between educational sectors and the workplace. Using interview data from eight adults who graduated from a prestigious university in Korea, this study reveals that "exam-inclined self-direction," a manner…

In her book, "Neoliberalism as Exception," Aihwa Ong usefully observes that the North American university has been dirempted from it historical role of preparing young people for democratic citizenship. It has instead, according to Ong, become the great global marketplace and grand bazaar for international students' ambitions. In what…

Previous research studies identified country image as an important variable in international students' selection of onshore programs, and it is often perceived that there is little difference between onshore and offshore program selection. Looking at a sample of high school students in China and their selections of offshore programs (from a sample…

Grades are the fundamental currency of our educational system; they signal academic achievement and noncognitive skills to parents, employers, postsecondary gatekeepers, and students themselves. Grade inflation compromises the signaling value of grades and undermines their capacity to achieve the functions for which they are intended. We challenge…