Nearly all parents and guardians of college-bound high school students are involved in the college search process. Most institutions understand this and would say they communicate with those families or provide information for them. However, is that information really reaching families? Is it accessible, comprehensible, and useful to them? Ruffalo…

Families are now an undeniable part of prospective students' college search process. As American higher education stands at the precipice of profound demographic shifts, colleges and universities must reexamine how they engage not just prospective students, but their families as well. In collaboration with Ardeo and CampusESP, RNL collected and…

Parents and guardians are the biggest influencers on enrollment for students. Nearly all are invested and involved in the college search process with their students. But are colleges and universities really engaging them? Are they communicating the right information, with the right frequency, across the right channels? Are they helping families…