Prior research finds that low-income students are less likely to apply to and enroll in four-year colleges or more selective colleges, even after controlling for academic preparation and other background characteristics. The College Board sought to reduce barriers in the college application process through a targeted campaign of brochures and…

This brief is one in a series aimed at providing K-12 education decision makers and advocates with an evidence base to ground discussions about how to best serve students during and following the novel coronavirus pandemic. It addresses one central question: How can schools and districts help students make well-informed choices about college? In…

The College Board sought to reduce barriers in the college application process by minimizing information aggregation costs, encouraging a broad application portfolio, and providing an impetus to start the search process. Some students were offered additional encouragements, such as text message reminders or college application fee waivers. In a…