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Insight into Recruitment and Retention Efforts in Business Education
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Grotrian, Sheri; Parriott, Lisa; Grotrian, Judy; Cole, Rachael; Harlow, Lindsay – Educational Research: Theory and Practice, 2019
This paper provides insight into an established successful means in which prospective students are brought to campus and retained. Survey research has been conducted to confirm original anecdotal evidence that suggested a high school business contest hosted at the College is one successful method. Results indicate these type of events enhance…
Descriptors: Student Recruitment, School Holding Power, Business Education, College Bound Students
Paying It Forward with Student Engagement in Business Education
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Grotrian-Ryan, Sheri; Parriott, Lisa; Grotrian, Judy; Cole, Rachael; Harlow, Lindsay – Educational Research: Theory and Practice, 2016
This paper investigates new ways in which prospective students are brought to campus for engaging activities offered by faculty. How they are viewed as being successful can provide further application toward student recruitment. [Paper presented at the Annual Meeting of the Northern Rocky Mountain Educational Research Association (NRMERA) (34th,…
Descriptors: Business Administration Education, Student Recruitment, College Faculty, Case Studies